Liz Robertson, co-founder of Robertson Languages, has been honoured with a prestigious lifetime achievement award at the Association of Translation Companies’ (ATC) 2017 Language Industry Summit Awards. Designed to recognise and celebrate success in the language services industry, the annual awards covering a range of categories were handed out during at gala dinner at the ATC’s 2017 Language Industry Summit in London. Liz received the Eichner Distinguished Service Award, recognising a lifetime’s contribution to the language industry. Her fellow director at RLI, Bob, picked up the award on her behalf. Liz’s influential work in the industry has included being Chair of the ATC’s National Council from 2006-2010 and being a former President of the European Union of Associations of Translation Companies. A founding member of the international group which developed the international standard for translations, she currently participates in the on-going development of ISO standards for the translation industry. She’s an Honorary Fellow of the Institute of Translation and Interpreting, awarded for her work on translation standards. Liz, whose special interests are in translation, inter-cultural issues, quality standards in the translation industry, process improvement and problem solving, co-founded Robertson Languages in 1989. The company provides language training, interpreting, localisation and content management services to business and organisations throughout the world.
In 2001 the Council of Europe and the European Union jointly organised The European Year of Languages. This was successful in involving millions of people across 45 countries. Its activities celebrated linguistic diversity in Europe and promoted language learning. Following the success of the Year of Languages, the Council of Europe declared a European Day of Languages to be celebrated on 26th of September each year.
The general objectives of the European Day of Languages are:
1. Alerting the public to the importance of language learning and diversifying the range of languages learnt in order to increase plurilingualism and intercultural understanding;
2. Promoting the rich linguistic and cultural diversity of Europe, which must be preserved and fostered;
3. Encouraging lifelong language learning in and out of school, whether for study purposes, for professional needs, for purposes of mobility or for pleasure and exchanges.
Sixteen years later it is as important as ever to use the language of your customer and to understand his language if you want to be successful in international business.
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